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Leading EDGE Updates | May 2024

Check out our latest TNPA blog post for quarterly updates, including ways to get involved with our community of nonprofits, nonprofit-supporting companies, schools, and students who are passionate about making a difference through the social good sector!

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Marketing EDGE Reinforces Support for TNPA Foundation’s Leading EDGE Student Internship Program with a New $127,000 Contribution

The Nonprofit Alliance (TNPA) Foundation is delighted to announce a significant continuation of support from Marketing EDGE, which has generously contributed an additional $127,000 to the Leading EDGE Student Internship Program. This donation bolsters efforts to introduce college students to careers in the nonprofit sector, including marketing, data-focused, and organizational infrastructure roles.

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Congressional Spotlight: Senator Catherine Cortez Masto (D-NV)

Each month The Nonprofit Alliance (TNPA) introduces you to a member of Congress who is a leader on legislative matters important to our TNPA community, with representation from both parties. TNPA had the opportunity to ask Senator Catherine Cortez Masto (D-NV) a few questions. TNPA has enjoyed getting to know Senator Cortez Masto and looks forward to continuing to work closely with her.

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5 Takeaways for the Future of AI in Nonprofit Marketing: A Discussion with 70 Leading Agencies and Nonprofit Consultants

Technology has posed significant challenges and opportunities for nonprofits before, sparking innovation and change for direct-response fundraisers. Today, we stand at a similar crossroads with the emergence of generative AI. Recently The Nonprofit Alliance’s (TNPA) Direct Response Fundraising Counsel (ADRFCO) convened a roundtable discussion at the Nonprofit Fundraisers Symposium (presented by DMAW and TNPA), inviting the agency and partner perspectives on navigating AI. I’m grateful to have had the opportunity to facilitate the discussion. The attendees shared a tremendous wealth of knowledge, so I wanted to share my five key takeaways that offer a glimpse into the future of AI in nonprofit marketing and beyond.

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Legislative Round-Up | March 2024

On March 20, The Nonprofit Alliance (TNPA) had another of its Capitol Hill Days. It was fast-paced, with participants meeting with eight Senate offices, including meetings with Senators James Lankford (R-OK), the lead Senate Republican on S. 566, the Charitable Act (the Universal Charitable Deduction legislation) and Senator Jacky Rosen (D-NV), a co-sponsor of the Charitable Act and a key supporter of the IRA Charitable Rollover Expansion legislation signed into law in December 2022.

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Congressional Spotlight: Senator Pete Ricketts (R-NE)

Each month The Nonprofit Alliance (TNPA) introduces you to a member of Congress who is a leader on legislative matters important to our TNPA community, with representation from both parties. TNPA had the opportunity to ask Senator Pete Ricketts (R-NE) a few questions. TNPA has enjoyed getting to know Senator Ricketts and looks forward to continuing to work closely with him.

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Harnessing AI Responsibly: A Guide For Nonprofit Leaders

In a time where AI is becoming more important and influential in shaping all aspects of our lives, the question for nonprofit organizations has shifted from whether to use AI to how it can be used effectively and responsibly. Simply saying ‘no’ to AI is no longer viable; dismissing it as too overwhelming or complex undermines the potential for considerable mission advancement and societal impact. Now is the time for nonprofits and leaders alike to move beyond apprehension and embrace a holistic AI strategy that considers its ethical and responsible use across all facets of an organization.

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Legislative Round-Up | February 2024

Whether Congress will agree to funding for the Federal Government to avoid a government shutdown is again a close call. The current short-term funding measure will run out for some government agencies at midnight on Friday, March 1, and funding for other parts of the government will run out at midnight on Friday, March 8.

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