Association of Direct Response Fundraising Counsel (ADRFCO) was founded in 1986 to protect the legitimate interests of direct-response fundraising consultants by aiming to achieve three main goals:

1. To create and enforce the industry’s first set of comprehensive ethical standards,
2. To represent its members’ interests before state and federal government, and
3. To educate nonprofit organizations and the general public about the use of direct-response fundraising.

Every day, ADRFCO works to instill confidence in the public—and provide vital information to direct-response fundraising professionals all around the country. We are dedicated to educating the public about the positive impact of direct-response fundraising.