Technology has posed significant challenges and opportunities for nonprofits before, sparking innovation and change for direct-response fundraisers. Today, we stand at a similar crossroads with the emergence of generative AI. Recently The Nonprofit Alliance’s (TNPA) Direct Response Fundraising Counsel (ADRFCO) convened a roundtable discussion at the Nonprofit Fundraisers Symposium (presented by DMAW and TNPA), inviting the agency and partner perspectives on navigating AI. I’m grateful to have had the opportunity to facilitate the discussion. The attendees shared a tremendous wealth of knowledge, so I wanted to share my five key takeaways that offer a glimpse into the future of AI in nonprofit marketing and beyond.

In a time where AI is becoming more important and influential in shaping all aspects of our lives, the question for nonprofit organizations has shifted from whether to use AI to how it can be used effectively and responsibly. Simply saying ‘no’ to AI is no longer viable; dismissing it as too overwhelming or complex undermines the potential for considerable mission advancement and societal impact. Now is the time for nonprofits and leaders alike to move beyond apprehension and embrace a holistic AI strategy that considers its ethical and responsible use across all facets of an organization.