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For upcoming webinars and other programs, please visit our Events page.

Bite-Sized Insights | May 2022

This month, Angel Aloma explains how your pitch is impacted by focusing on the features or on the experience of what you are selling.

Test of the Month | April 2022

What is social information and how can you use it to influence giving? This month, Nick reviews COVID-era donor test data with interesting social anxiety hypotheses. And how are you doing converting your Facebook fans to donors? Hear about one test’s benchmarks and which behavior data points stood out in acquisition modeling.

To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | February 2022

This month is a speed round of year-end online test results, brought to you by World Wildlife Fund’s Manager of Digital Fundraising, Gaby Gollub. Monthly nudge, the positive effect of round amounts, social proof, lightbox vs. curtain, cognitive load, and subject line testing … it’s all here.

To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | January 2022

What is the likelihood of a web A/B test that’s statistically significant at the 5% level being a false discovery? And what does that have to do with calculating the chance that there are dragons in the world? Nick answers both of these, as well as two more puzzlers: How do I get more online donations? And, what is the prime age for candy bar consumer targeting? Listen in to this month’s program to understand how answers to these seemingly unrelated questions can improve your online fundraising results. To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | October 2021

This month, Nick shares a study on how corporate sponsorships impact individual giving (hint: you may want to treat your corporate development colleagues to a pumpkin latte). Then he dives into the topic he loves to hate: How can overhead positioning help or hurt donor response? Following up on a question last month, Nick also explains why Informed Delivery testing is so hard to do.

To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | September 2021

Special guest Ellena Fortner Newsom with CDR Fundraising Group joins this month to share a recent organization’s test of no-ask cultivation messages in email and the impact on donor giving to other appeals. Then Nick gives us a peek into the great direct marketing mystery: postal envelope open rates! And, bonus, this 20 minute snackable program also includes a quick take on cash register round-ups. To participate live and share your own testing insights, register for the series and attend when you can.

Looking for more Test of the Month episodes?  Catch up on what you’ve missed.

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