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Videos & Webinars On Demand

For upcoming webinars and other programs, please visit our Events page.

Bite-Sized Insights | August 2022

There is more to know about how the workings of the brain can impact your fundraising. In this 5 minute video, learn from Angel Aloma about the reward center that is activated by whatever gives us pleasure.

Bite-Sized Insights | June 2022

How does the brain impact fundraising? Angel Aloma describes two parts of the brain that are very important for fundraising: the amygdala and hippocampus.

Bite-Sized Insights | May 2022

This month, Angel Aloma explains how your pitch is impacted by focusing on the features or on the experience of what you are selling.

Test of the Month | July 2022

In this month’s episode, Nick revisits some of the “best of” behavioral science tests: gain vs. loss, happy vs. sad, inclusive vs. exclusive, and the ever-popular matching gift framing (with a cautionary note about match reminders).

To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | June 2022

By popular request: Lapsed donor reactivation! This month, see an assortment of research findings to help you renew donors before they are lost forever. From frequency of cultivation to asks in thank you’s, lots of matching gift data, and even what you can apply from a university rivalry … Nick has it all here for you in this month’s program.

To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | May 2022

It’s the hot question right now: How can nonprofits influence an increase in average gift size to keep pace with inflation? Check out some early testing indicators, and then stick around for Nick’s responses to the questions from the live audience.

To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | April 2022

What is social information and how can you use it to influence giving? This month, Nick reviews COVID-era donor test data with interesting social anxiety hypotheses. And how are you doing converting your Facebook fans to donors? Hear about one test’s benchmarks and which behavior data points stood out in acquisition modeling.

To participate live and share your own testing insights, register for the series and attend when you can.

Test of the Month | February 2022

This month is a speed round of year-end online test results, brought to you by World Wildlife Fund’s Manager of Digital Fundraising, Gaby Gollub. Monthly nudge, the positive effect of round amounts, social proof, lightbox vs. curtain, cognitive load, and subject line testing … it’s all here.

To participate live and share your own testing insights, register for the series and attend when you can.

Looking for more Test of the Month episodes?  Catch up on what you’ve missed.

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