“What I Wish I Knew” Webinar
July 22, 2025 | 1:30 PM ET
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Speaker Bios
Steven Ma, Senior Manager, Digital Marketing & Web Experience | World Food Program USA
Steven Ma is the Senior Manager of Web Content and Experience at World Food Program USA. He oversees the organization’s website and SEO efforts. Steven has a background in multi-channel digital marketing and has worked for various nonprofits, city government, and marketing agencies.
Kate Napoli, Creative Project Manager | Concord Direct
Kate’s unconventional career path has shaped a deep understanding of systems, processes, and organizational dynamics — expertise she brings to every client engagement. With a passion for streamlining inefficiencies and building intuitive workflows, she equips nonprofit teams with the tools and structures they need to thrive creatively and operationally. Her ability to see both the big picture and the operational details makes her a trusted partner in driving lasting impact. Outside of work, Kate enjoys long park walks, playing Dungeons & Dragons, and savoring a good Massaman curry.
Chris McCall, Manager of Financial Planning and Management Reporting | Habitat for Humanity
Chris McCall currently serves as the Manager of Financial Planning and Management Reporting for Habitat for Humanity International. In this role, Chris leads the organization through the intricate processes of budgeting and forecasting, ensuring that Habitat’s financial strategies align with the organization’s goals and objectives, providing a solid foundation for informed decision-making. He is also responsible for delivering comprehensive reports to senior leaders, offering insights that drive the company’s financial health and growth.
Prior to joining Habitat 11 years ago, Chris worked in the medical field as a hospital pharmacy technician, eventually receiving his certification. He then transitioned to the legal field, beginning as a processor of legal documents but transitioned into supervisory position leading the accounts receivable team.
Chris holds a BA and an MBA from Shorter University in Rome, Georgia. Chris lives in John’s Creek, Georgia with his wife and two children, a daughter and a son. Together the family are avid travelers with the favorite trip so far being an Alsakan Cruise.
Lisa French, Vice President of Client Services | Eidolon Communications
Lisa French’s drive to make the world a better place began with community service at an early age and continues now after 18 years in direct response marketing. Currently, Lisa is the Vice President of Client Services at Eidolon Communications and oversees account management for three clients and serves a member of the management team for the agency. Prior to joining Eidolon, Lisa was the Director of Direct Response Marketing at Americans United for Separation of Church and State. She led the team at AU to steer a file in decline on to a solid growth path in a matter of twelve months.
In prior positions, Lisa has had the privilege to work with a broad range of clients from the Center for Reproductive Rights to Disabled American Veterans, Amnesty International, DCCC and Special Olympics. She also spent several years directing the fundraising programs at Defenders of Wildlife. Her range of experience enables her to anticipate her clients’ needs and questions before they are asked. She believes that data should drive decisions and that the donor experience is about more than just giving money.
In her free time, you can find her rooting for the Red Sox with her husband and two children (while also keeping her hands busy knitting), walking the dog, getting in a good workout, lost in a book or making a delicious mess in the kitchen.
