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Becoming Technical: A Three-part Series

A conversation about technology in our sector, designed for the non-technical leader
Powered by Amazon Web Services (AWS) for Nonprofits

As leaders in the nonprofit sector, you have become skilled at rising to a challenge. Whether the challenge looks like a mandate to innovate despite being resource-constrained or the increasingly elevated expectations of your donors, your passion for the work and commitment to serve the mission propels you to navigate each challenge and deliver powerful outcomes.

In recent years, one of the most prevalent challenges facing our industry is summarized with a single word – digital. What began in the late 90’s with the advent of email and online fundraising has morphed into large scale priorities like marketing automation and digital transformation. While you’ve continued to navigate these changes and deliver on mission, it’s been a challenge to stay informed and to separate what’s essential for success from the noise and distraction.

To kick off 2023, The Nonprofit Alliance (TNPA) Foundation is proud to host a three-part series focused on the evolving role of technology in our sector.

Presented by technology and nonprofit experts from Amazon Web Services (AWS) for Nonprofits, together we will explore concepts like the cloud, data lakes, and machine learning to ground our understanding in definitions and applications that apply to non-technical areas of focus.

With an emphasis on creating a deeper understanding for non-technical leaders, we aim to equip you to be your own technology advocate, positioning you to harness the power of technology where appropriate to better navigate each challenge and deliver powerful outcomes.

The missions you serve have never been more important and your role as well informed leaders is essential to that success. We look forward to having you for the conversation.


*Registration for Part 1 and/or 2 is required to participate in Part 3.

Powered by: Amazon Web Services (AWS) for Nonprofits

Part One: Tuesday, January 10, 2023: 12:00–1:00pm ET

We will provide a baseline understanding of what the cloud is (and isn’t) from the perspective of a nonprofit leader. Using information that is clear and objective, we’ll provide a foundation from which you can make more informed decisions.


Rich Kostro, Chief Information Officer at Share Our Strength, is a technology and data strategy expert with almost 20 years of experience in leading change in large organizations. Prior to joining Share Our Strength, Rich served as a Director under the Chief Information Security Officer at Capital One, where he led multiple efforts in implementing strategic initiatives, improving budget management, and building talent pipelines. Rich also spent nearly 15 years as a strategic consultant, working with both large and small consulting firms, and built an independent consulting practice that provided services to Chief Information Officers (CIOs) and Chief Technology Officers (CTOs) at the FBI, the Federal Communications Commission, and the Smithsonian Institutes, as well as a number of private sector firms.

Kelley Hecht is Team Lead, Industry Advisors – Nonprofits at Amazon Web Services. Prior to joining AWS, Kelley spent 11 years at Pursuant, using internal and external data sets to distill insights,  drive innovation, and continually improve the outcomes for nonprofit clients.  She is know for ground the bold visions of extraordinary leaders in analytics and insights to optimize their impact. Kelley also spent 7 years working in nonprofit organizations, including American Cancer Society and Avon Foundation for Women.

Part Two: Thursday, January 12, 2023: 12:00–1:00pm ET

We will begin to explore more sophisticated applications of cloud technology being used by today’s nonprofit leaders and provide a framework to assess which tools make the most sense for your organization, what are the hurdles, how to get buy-in from decision-makers, and why stay the course.


Tina Starkey is Chief Growth Officer at Stop Soldier Suicide, where she leads marketing and development. Prior to joining SSS, she built development and marketing teams as a technology trainer, a digital marketing leader, and a brand marketing speaker. Through the years, Tina has had successes (and failures!) in brand marketing, strategic planning, people-leadership, and scaling platforms and campaigns in the non-profit industry. She is now a best-in-class leader in the digital age by focusing on effective communication, relationship building, and iterative approaches.

Alan Gordon is

Part Three Workshop*: Tuesday, January 17, 2023: 12:00–200pm ET (two hours)

Leaders from Amazon’s hallmark Working Backwards team will lead an interactive session guiding you in the creation of an actionable roadmap that rapidly brings to life solutions that accelerate the way you lead your business.

*Registration for Part 1 and/or 2 is required to participate in Part 3.

Powered by: Amazon Web Services (AWS) for Nonprofits

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