October 2023 | The Testing Table with Nick Ellinger: Small Gifts, Small Stories, Small Asks
Nick shares 3 different tests looking at the impact of using “even a small gift makes a difference” language, focusing on one story or one person rather than the group, and talking about a smaller goal for your impact. And if you want to grow your vocabulary, you’ll also learn what entitativity means.
August 2023 | The Testing Table with Nick Ellinger: #GivingTuesday
This roundtable discussion will start off with ten minutes of sharing results from recent fundraising tests.
June 2023 | Demystifying Cryptocurrency for Faith-Based Fundraisers
Join Joe Gillmer, Executive Director of Development at the Archdiocese of Washington (D.C.) and TNPA Board Member, and Jim Friend, Director of Mission Advancement at the Saint John Vianney Center and Host of the Advancing Our Church podcast, as they share their knowledge and experience about cryptocurrency.
*This is not an endorsement of cryptocurrency.
June 2023 | The Testing Table with Nick Ellinger: Artificial Intelligence and Machine Learning for Fundraising
Listen in to hear about several examples of using machine learning to target audiences and predict results; tips on how to guide the machine learning towards not just what is most common, but towards what is most effective; and how images can lead to particular emotions which in turn lead to giving. And much more… if you want to know what the “Wizard Strategy” is, this is the place.
May 1, 2023 | Radio Free 501c Podcast: Nonprofit Career Internships with Shannon McCracken and Shelby Truxon
TNPA’s Shannon McCracken, CAE and Shelby Truxon on Radio Free 501c, hosted by Cecilia Sepp, CAE, CNP of Rogue Tulips Nonprofit Consulting & Association Management Services discussing the TNPA Leading EDGE Student Internship Program.
April 2023 | The Testing Table with Nick Ellinger: Audience Selection Beyond the Transactional
Nick explains why you should go beyond RFM segmentation and he shares 20 variables (beyond the usual suspects) that can factor in to your audience selection process that studies show make it more likely someone will give to your appeal.
February 2023 | The Testing Table
This month’s Testing Table focused on omnichannel tests – what happens when you add channels to your program or communications?
2023 Becoming Technical AWS | Part 1
In January 2023, we invited Amazon Web Services (AWS) for Nonprofits to sit down with us to have a conversation about the evolving role of technology in our sector.
In Part 1, we explore concepts like the cloud, data lakes, and machine learning to ground our understanding in definitions and applications that apply to non-technical areas of focus. We provide a foundation from which you can make more informed decisions.
2023 Becoming Technical AWS | Part 2
In January 2023, we invited Amazon Web Services (AWS) for Nonprofits to sit down with us to have a conversation about the evolving role of technology in our sector.
In Part 2 we explore more sophisticated applications of cloud technology being used by today’s nonprofit leaders and provide a framework to assess which tools make the most sense for your organization, what are the hurdles, how to get buy-in from decision-makers, and why to stay the course.
Test of the Month | September 2022
How does volunteerism — contributing time, talent, or influence — cross over to financial giving? Do people who volunteer more also donate more, or less? This month’s menu of test results look at how people behave when they sign a petition, wear a symbol of their support, or make a public pledge on social media.
Webinar: The State of DEIJ in Nonprofits | September 2022
Nonprofit HR shares the results of their annual survey benchmarking the work being done to advance DEIJ in the nonprofit sector.
Read the related blog post, “Shifting Culture and Systems for Organizational Change.“
Test of the Month | August 2022
“How do you even measure something like that?” This month we unpack a study that considers the psychological impetus for the covid-era giving bubble (complete with a cameo appearance by Ebenezer Scrooge). Then we consider recent findings on donor file overlaps with a surprising new angle on the next best person to acquire.
To participate live and share your own testing insights, register for the series and attend when you can.
Test of the Month | July 2022
In this month’s episode, Nick revisits some of the “best of” behavioral science tests: gain vs. loss, happy vs. sad, inclusive vs. exclusive, and the ever-popular matching gift framing (with a cautionary note about match reminders).
To participate live and share your own testing insights, register for the series and attend when you can.
More than “Women at the Table”: Creating organizations that are fair to women | June 2022
This hour-long webinar explores the elements of what a fair workplace looks like, the best practices for achieving that, and how your organization or company can identify the weak points and improve.
Read the related blog post, “More Than ‘Women at the Table.’“
Test of the Month | June 2022
By popular request: Lapsed donor reactivation! This month, see an assortment of research findings to help you renew donors before they are lost forever. From frequency of cultivation to asks in thank you’s, lots of matching gift data, and even what you can apply from a university rivalry … Nick has it all here for you in this month’s program.
To participate live and share your own testing insights, register for the series and attend when you can.
Test of the Month | May 2022
It’s the hot question right now: How can nonprofits influence an increase in average gift size to keep pace with inflation? Check out some early testing indicators, and then stick around for Nick’s responses to the questions from the live audience.
To participate live and share your own testing insights, register for the series and attend when you can.
Looking for more Test of the Month episodes? Catch up on what you’ve missed.
