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Roger Hiyama

Executive Vice President, Solutions & Innovation at Wiland

Specialty: Fundraising
Years in the Industry: 40
Areas of Expertise: Public Speaking, Interpersonal Communications, Relationship-Building, Strategic Planning, Budget Allocation, Problem-Solving, Data Analytics, Leadership, People Management, Membership Development,

Roger Hiyama — 40 year veteran in direct response marketing with strong experience in agency services, database management, data/analytics and strategy. My current position at Wiland is focused on fundraising trends, digital marketing and finding ways to better leverage data and analytics to improve fundraising efficiencies. Serve on the DMAW Board of Directors and was selected into the DMAW Hall of Leaders in 2021. A graduate of the University of Colorado – Boulder where I double-majored in Political Science and Economics. My career path started with database services, was a founding employee of an internet/email start-up before moving into management of direct response agencies serving nonprofits, and now back on the data/analytics side using AI/Machine Learning to build audiences and other data products.

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