Vice President of Analytics at Avalon Consulting
Specialty: Fundraising
Years in the Industry: 20
Areas of Expertise: Public Speaking, Problem-Solving, Data Analytics, Leadership, People Management, Managing Up, To-Do List Prioritization, Tech:SQL/integrations/CRM conversions,
Bio:
SB has nearly two decades of fundraising industry experience, both on the client and agency sides. They spent 12 years at the Human Rights Campaign (HRC), where they developed analyses of HRC’s multimillion-dollar fundraising programs, including its multi-million monthly sustainer program, which grew 500% under her leadership. They also prepared annual budgets, spearheaded projects to improve sustainer retention, and managed the day-to-day operations of HRC’s canvas program.
After HRC, SB joined ROI Solutions, where they oversaw customer relationship management (CRM) systems, including project scoping, project plan creation, resource forecasting, end-to-end testing, training, staff supervision, and presales demonstration, ensuring all deliverables were met on time with a high degree of accuracy. SB is also a founding member of ROI Solutions’ Diversity, Equity, and Inclusion (DEI) steering committee.
As the head of Avalon’s Analytics Team, SB takes the lead on developing and maintaining innovative analytical products and deliverables, including Merlin by Avalon®. SB also analyzes and interprets client data to determine the health of the donor file and spot trends within client fundraising programs and across the industry at large, performs long-range forecasting and cash flow projections, provides expertise in modeling, data mining, and application of demographic data to keep Avalon on the cutting-edge of industry database marketing, and more.
When SB is not nerding out with data, they enjoy getting dirty in the garden, juggling, puzzling, taking care of her furry friends, and cooking (and eating!) vegan food.
