Description
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.
Moore Media & Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media, where you know who the person you are targeting is. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
• Wage Per Hour: $16.00
• Schedule: Full-Time
• Hours per week: 32-40
• Days Per week: 5
• Location & Type: Lanham, MD (Hybrid Onsite/Remote)
Responsibilities and Duties
The Digital Media Intern will assist in creating, executing, and measuring digital media campaigns in search, social, and programmatic platforms for clients to meet fundraising goals. They will work closely with the media buyers and planners, and will be exposed to all aspects of strategy, buying, optimization, and results.
• Assists in executing and optimizing paid search, paid social, display, audio, CTV, native, and video advertising for clients with oversight from senior team members.
• Traffics campaigns in The Trade Desk, Search Ads 360 and Campaign Manager ad-servers, including the creation of Floodlight tags, and testing.
• Completes daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition, and ROAS.
• Compiles performance reports for assigned clients and presents to senior team members.
• Uploads daily files to Funnel and updates custom dimensions and metrics.
• Assists in pulling data for the monthly billing.
• Understands campaign-specific goals and provides analysis on the campaign’s potential to reach those goals and recommendations on improvements.
• Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
Completes quality assurance of digital advertising campaigns before launch. Performs other duties as assigned to help support the goals of the department.
Qualifications and Skills
*REQUIREMENTS FOR INTERNATIONAL STUDENTS*
• Does this position require U.S. work authorization? – Yes
• Would you sponsor a work visa for the right candidate? – No
• Are you willing to hire candidates that are temporarily authorized to work for a defined period in their field of study? (e.g. for a job / internship under OPT/CPT) – No
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Required Skills/Abilities:
• Understanding of paid search, paid social, and programmatic media with the ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
• A resourceful self-starter who can take initiative and follow through on projects.
• Attention to detail and strong organizational skills.
• Proficient with Microsoft Word, Excel, and PowerPoint.
• Strong written and verbal communication skills.
• A passion for digital marketing and eagerness to learn
Education:
• Working towards a degree in marketing or communications
Benefits
• Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Networking and professional development opportunities as part of TNPA’s Leading EDGE internship program
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
NOTE: Applicants will be contacted by TNPA and/or the employer. Please, no follow-up phone calls or direct contact with the employer on application status.
About Leading EDGE
This internship is posted by The Nonprofit Alliance’s Leading EDGE Internship Program. This program aims to elevate the visibility of college-age job candidates, including those in underrepresented and first-generation student populations, within the employer job market; and enable first job placements that can lead to a career path in the social good sector, including roles in marketing & fundraising, finance, policy, data management & analysis, and other fields.
We invite all students to learn more and help us create a thriving nonprofit sector that has the support, resources, and influence to make the world a better place. Visit TNPA.org/Leading_EDGE/ for more information.
The nonprofit sector’s ability to change the world is not possible without diversity and inclusion. The Nonprofit Alliance promotes equal opportunity by following EEOC regulations and EEO laws that apply to each part of our organization and taking actions to promote fairness and diversity as part of our equal employment opportunity policy. The Nonprofit Alliance does not discriminate in employment opportunities or practices on the basis of gender, race, color, religion, disability, national origin, sexual orientation, gender identity, citizenship status, or any other characteristic protected by applicable law.
