“What I Wish I Knew” Webinar Panel
July 21, 2026 | 1:30 PM ET
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Speaker Bios
Jen Mowry, Senior Account Manager | NNE Marketing
Jen has spent almost seven years working in direct mail nonprofit fundraising with a focus on retention. She has partnered with nonprofit clients across sectors, including healthcare (The Leukemia and Lymphoma Society, American Parkinson Disease Association), veterans’ affairs (Wounded Warrior Project, United States Navy Memorial), and social services (Habitat for Humanity, Guiding Eyes for the Blind, Boys & Girls Clubs of America). In addition, Jen leads ongoing reporting and analysis that delivers meaningful insight into performance trends and data hygiene. Her in-depth analysis gives teams and clients the confidence to move forward with well-informed recommendations that drive measurable progress toward their fundraising goals.
Prior to joining NNE Marketing, Jen honed her account management skills at Thompson | Habib | Denison Inc, where she advanced from Account Coordinator to Senior Account Executive. Jen’s career began in the sports and events industry, working with PSE Agency and the Providence Bruins, where she developed her skills in event activation and stakeholder communication.
Jen graduated from the University of Rhode Island with a degree in Communication Studies and Public Relations. On weekends, she can usually be found gardening or taking her dog, Boone, to his dog-sporting events around New England.
Edward Kyle, Director, Marketing & Communications | The Nonprofit Alliance
Edward brings over 13 years of specialized experience managing marketing efforts for nonprofit associations. As the Director of Marketing & Communications at TNPA, he focuses on strategic initiatives to grow membership, increase program attendance, and ensure members stay well-informed about critical legislative and policy efforts that impact their work. Prior to joining TNPA, Edward served as a marketing manager at AABB, where he led marketing efforts for their annual meeting, publications, and foundation. He lives in Washington, DC, where he enjoys exploring the city and spending time with his wife and dog.
SB Birnie, Vice President of Analytics | Avalon Consulting
SB has over two decades of fundraising industry experience, both on the client and agency sides. They spent 12 years at the Human Rights Campaign (HRC), where they developed analyses of HRC’s multimillion-dollar fundraising programs, including its multi-million monthly sustainer program, which grew 500% under their leadership. They also prepared annual budgets, spearheaded projects to improve sustainer retention, and managed the day-to-day operations of HRC’s canvas program.
After HRC, SB joined ROI Solutions, where they oversaw customer relationship management (CRM) systems, including project scoping, project plan creation, resource forecasting, end-to-end testing, training, staff supervision, and presales demonstration, ensuring all deliverables were met on time with a high degree of accuracy. SB is also a founding member of ROI Solutions’ Diversity, Equity, and Inclusion (DEI) steering committee.
As the head of Avalon’s Analytics Team, SB takes the lead on developing and maintaining innovative analytical products and deliverables, including Merlin by Avalon®. SB also analyzes and interprets client data to determine the health of the donor file and spot trends within client fundraising programs and across the industry at large, performs long-range forecasting and cash flow projections, provides expertise in modeling, data mining, and application of demographic data to keep Avalon on the cutting-edge of industry database marketing, and more.
When SB is not nerding out with data, they enjoy getting dirty in the garden, juggling, puzzling, taking care of their furry friends, and cooking (and eating!) vegan food.
